I’m Maria, Marketing and Communication professional
SERVICESWHAT I DO
I develop communication strategies based on different goals (brand recognition, sales increase, online presence management, etc.). From setting target audiences alongside with channels to use, messages to deliver and other factors to consider, I take care of the whole process to effectively spread your message while strengthening your reputation.
I design digital marketing campaigns to reinforce the objectives searched, whether those are to acquire a certain number of new paying customers, increase brand mentions and “reach,” or achieve another measurable objective. Those include social media, off-page SEO and email marketing campaigns.
In the last years, I’ve developed many websites for my clients, considering those are nowadays one of the most important communication assets of any company. I take care of the image projected by the company through its website, considering not only design-related issues but also the visuals and texts included on it.
I can help with the development of all the visual identity of your company materials, in order to deliver the messages to the target audiences in an aesthetic and consistent way. Visual identity packages, brochures & catalogs, marketing materials, multimedia presentations, stationery… you name it.
With my former partner, we founded our own Communication firm aiming to offer our strategic services to our clients. During this period we advised more than 40 small and medium-sized enterprises as well as multinational companies to help them reach their publics through the image. An amazing and challenging professional period, kind of a Master for me.
Sept 2012 – March 2019
Strategic consultancy, management and accounts supervision of clients from a wide variety of sectors (tourism, retail, pharma, NGO’s, etc.). There I was able to take care of the whole communication process, taking responsibility for the development and execution of strategies and supervising materials for clients and third parties.
Oct 2010 – Aug 2012
LLYC (LLORENTE & CUENCA)
That period represented a big step forward in my career, as I was able to learn from a highly qualified team all the aspects for a successful communication campaign. I worked there on strategic consultancy and account management in the finance sector, real-estate, agri-food and NGO’s, as well as community management.
Sept 2007 – Sept 2010
I started my professional career in the Corporate & Public Affairs division of the multinational, where I got to know more about this amazing profession by supporting the team in the account management of clients from retail, energetic and HR sectors.